Pinda Kida is a Rome-based designer and the founder of the haute couture brand P.Key. Born in France to Malian parents and raised in Rome, Kida designs ethical garments for resilient and empowered women. Claiming multiple origins – Malian, French, and Italian – she views fashion design as a tool to explore the connections between places and cultures and overcome marginalisation.

Gold ha fondato Masa Mara nel 2016 per raccontare storie culturali sul continente, intrise di un messaggio di armonia e tolleranza. Il suo intento è far conoscere alla generazione di oggi i valori popolari con stili che combinano l’estetica popolare delle stampe africane e l’urban wear contemporaneo. 

His second collection and the first one he designed in Italy, called “Rebirth”, launched last spring at the peak of the pandemic and features garments made with wax that bear the message “stay safe”. His third studio collection, that is in the making, veers toward androgynous looks and again references his African roots.

Despite many personal and individual variations, the unique style adopted by migrants has certain fixed elements that tell us much about the history 􏰏􏰀􏰇􏰁􏰈of the world, of trade, of colonial and media power, and its myths.

The aspirations, myths, influences of those who have chosen to leave their counties are often the same as for young Italians. It is out of these different worlds in contact with each other that originality is born.